Frigidaire
Black Friday Campaign

Frigidaire’s annual Black Friday campaign is a major promotional event, and in 2024, it expanded to include Early Access, Black Friday, and Deals of the Week activations across the website, email, and social media platforms. I took the creative lead on the campaign, developing the overarching visual direction and crafting a full suite of engaging, on-brand assets. From initial concept through final execution, I was responsible for delivering a cohesive and compelling campaign experience that aligned with Frigidaire’s goals and elevated its presence across digital channels.